When running a business, there are lots of options when it comes to advertising your business.
And, sometimes it can be tough to determine which method is best for your business, especially when you want to increase profits.
With online advertising becoming more popular, many businesses that focus on using magazine and newspaper advertising are wondering if it’s dead.
And if it is, should they be switching their advertising efforts to online platforms?
Well, this blog is going to deep dive into the truth behind magazine and newspaper advertising in 2020 and where you should really be spending your advertising budget.
So, continue reading to learn more!
Does Magazine And Newspaper Advertising Still Work?
In theory, yes, magazine and newspaper ads still work, and many will tell you that it isn’t dead.
But according to an article by Pew Research, the U.S newspaper circulation has fallen to its lowest levels ever in 2018.
Along with their advertising revenue that has had a 62% decline from 2008 to 2018. And it will probably only continue to get worse, with people increasingly spending more and more time online.
The magazine market is no better either. According to Statista, in Canada, the number of magazine readers has declined from 17.2 million to 15.9 million in 2016.
It might not seem like a big deal, but if you are using newspapers and magazines right now to run your ads, it’s time to ask yourself if it’s the most effective use of your advertising budget.
Because there are other options that can bring your business better results and more sales.
What Is The Best Advertising Method To Increase Sales?
No matter what type of business you run, the best way we know to get sales is through online advertising. And running ads online can be much more effective and affordable compared to newspaper and magazine ads.
According to Digital 2020 Reports, more than 4.5 billion people use the internet and the number of social media users continues to grow with 3.8 million users.
Although online advertising might seem overwhelming and complicated, it’s becoming increasingly popular and for good reason.
Because online advertising is one of the easiest and convenient methods for generating leads. And more leads for your business means more sales.
And it’s even easier with our Automated Lead Machine! It’s our secret strategy for generating leads online that can fill your sale pipelines with new leads for your business.
When you are running a magazine or newspaper ad, you don’t have the ability to collect leads and you have to hope that whoever sees your ad decides to follow-up with your business.
Instead, with our Automated Lead Machine, you can follow-up with leads yourself to push them into becoming a customer through the information collected. And running online ads gives you more options when it comes to targeting.
You can target your ads based on keywords, behavior, interests, location, and how they interact online. With magazines and newspapers, you can only target based on interests, demographics, and location.
Online advertising let’s you understand the shopping behaviors of potential customers through tracking and analytics.
Then you can use that information to your advantage to encourage them to make a purchase from you, which you can’t do with newspaper and magazine advertising.
So, you have to ask yourself, is running a newspaper or magazine ad really the best use of your advertising budget?
Because if you aren’t trying new things to improve your business, your competition will get ahead while you fall behind.
Don’t worry though, we understand that running your own online ads for the first time is hard, and that you could probably use some guidance with it.
So, we created LeadsHunter For Business to help you build your own Automated Lead Machine for your business.
LeadsHunter For Business
LeadsHunter for business has innovated an Automated Lead Machine to generate a flood gate of high-quality leads for any business.
But the best part is that it’s all done-for-you!
We are so confident that our Automated Lead Machine will work for your business that we’ll even build it for you.
So, if you want to discover for yourself how our secret Automated Lead Machine can fill your sales pipeline with more high-quality leads than your business can even handle…
Hopefully, this blog has given you more insight on why online advertising is the better choice when it comes to increasing your businesses sales compared to newspaper or magazine ads.
If you can, please comment below letting us know your thoughts on if newspaper and magazine advertising is dead. And don’t forget to share this blog with your network of entrepreneurs!